Competitive analysis with SizeUp by Comerica
Radiance Marketing Group starts every client call with the same process.
First, owner and founder Stuti Aymond conducts a deep discovery call. During this call, she’s looking for a good fit with the client, while also learning important information about their business. From there, she utilizes SizeUp by Comerica to help build her strategy.
“SizeUp is absolutely a perfect tool for startups,” Stuti says. “It shows you where you are in your business journey and where your competitors are.”
Using SizeUp’s vast database, Stuti is able to put together a competitive analysis for her clients. She uses the popular SWOT framework — which breaks a business down according to its strengths, weaknesses, opportunities and threats — to give a client the insights they need to improve and grow.
Equipped with SizeUp, Stuti provides competitor information, including demographic data, employee size, retention and revenue per capita as she starts building a roadmap for future success for her clients.
A Professional Presence at Comerica CoWorkSpaces®
One day, Stuti was on LinkedIn. She ran across a post from billionaire startup founder, Mark Cuban, talking about Comerica CoWorkSpaces.
Since then, Stuti and Radiance Marketing Group have been a fixture at a local Comerica CoWorkSpaces. The co-working environment provides everything Stuti needs to run her business — desks, monitors, and private office space.
“CoWorkSpaces are great because it gives you a space to meet a client in a professional setting, not just at your home or a coffee shop,” Stuti mentions. “It’s quiet enough where you can conduct business, and the offices are really great.”
Comerica CoWorkSpaces features both open areas for collaboration and private offices for confidential meetings.
The ability to work in a professional, dedicated space without the high costs of a traditional office lease has been meaningful for Stuti. It equips her to present a polished, credible image to clients, reinforcing Radiance Marketing Group’s high level of service.
Personal Attention from the Comerica Team
“My Relationship Manager is Angela,” Stuti says. “And she is awesome.”
Radiance Marketing Group never feels like just another client under the Comerica umbrella. Instead, the Comerica team has taken the time to understand the unique needs of Stuti’s business, offering tailored support and personalized service.
“Angela is always available to answer my questions, provide guidance, and make sure I have everything I need to keep my business running smoothly,” she explained.
This level of personal attention has made Stuti feel more connected and supported as a business owner. It has also strengthened the inner workings of Radiance Marketing Group, setting the company up for future success. With Comerica’s support, Radiance continues to serve clients and carve out its own competitive edge in the marketing space.
“I would absolutely recommend Comerica to small businesses,” Stuti says, closing out the conversation. “I am already doing so.”
All benefits of Comerica SmallBizCo-op® and Comerica CoWorkSpaces® require an active Comerica business checking account and a physical business location within the state of Texas. Terms and limitations may apply.
