March 17, 2025

5 Salary Negotiation Tactics Every Woman Should Know [Infographic]

Over a lifetime, the gender pay gap can cost women hundreds of thousands of dollars. Despite progress, women still earn approximately 84 cents for every dollar men earn, according to 2024 data from the U.S. Bureau of Labor Statistics.

That’s why salary negotiation is so important.

Studies show that women who negotiate are more likely to get a raise than those who don’t. At the same time, women are less likely to negotiate and less likely to specify a number when they ask. Because of this, they often walk away with lower offers than they could have received.

The good news? Negotiation is a skill you can learn. Whether you're negotiating a job offer or asking for a raise, these five strategies can help you maximize your earnings and advocate for yourself with confidence. 

Women still earn about 84 cents for every $1 men make, according to the U.S. Bureau of Labor Statistics. Negotiating your salary can help close the gap.

Whether you're accepting a new job or asking for a raise, use these five strategies to get paid what you're worth.

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1. Turn the offer into a conversation

Many women hesitate to ask for a raise or better offer, but research shows that simply asking increases your chances of getting more.

When you’re presented with an offer, instead of accepting it right away, start a conversation. Say something like: “Is there flexibility in the compensation package?”

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2. Name your number

One of the biggest mistakes women make is not naming a specific salary figure. Studies show that people who propose a clear number get better results.

Research salary benchmarks using Glassdoor, LinkedIn Salary and Payscale. Then, say something like: "Based on my experience and market data, I believe $105,000 is a competitive salary for this role."

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3. Tie your ask to impact

Your employer needs to know why you deserve a higher salary. Make it easy for them by showing your value.

Highlight quantifiable results — for example, “I increased client retention by 20%, adding $500K in revenue” — or how you took on expanded responsibilities.

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4. Practice before the conversation

Want to feel more confident in the moment? Add some practice. 

Write out your key points, then role-play with a mentor or friend. Rehearse how you would field common questions or handle objections. 

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5. Get your manager on board early

Your boss can be your biggest advocate — but only if they know what you want.

Regularly discuss your career growth in one-on-one meetings. And start the conversation with a question like: “What can I do to be considered for a raise in the next 6 months?”

Negotiation is a skill. The more you practice, the better you’ll get. Prepare with market data, clear numbers and a strong case to help you confidently ask for what you deserve.

For more career tips and resources, visit Comerica.com/insights.

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