Crystal Dobson founded CardiacFITT in 2019 with an inspiring mission: to improve cardiac health, particularly in underserved communities where hypertension and cardiovascular disease are common.
However, like many small businesses, CardiacFITT faced uphill challenges. Without the resources or capital to fully expand, Crystal was challenged with promoting her business and growing her client base.
Then, she discovered Comerica BusinessHQ.
CardiacFITT's Path to Greater Impact
With support from Comerica BusinessHQ in South Dallas, Crystal gained the resources she needed to grow her business. She immediately took advantage of features like free co-working space and mentorship programs.
Crystal was also able to refine her business plan, develop a stronger marketing strategy and practice her sales pitch — she even earned third place in a recent pitch deck competition.
"Having a space like Comerica BusinessHQ to operate in has been so beneficial to our growth. They've given us a sense of community, support and accountability," Crystal shared.
Backed by Comerica, CardiacFITT is on a path to helping people at a national level. The company is now piloting a SaaS model to put knowledge and tools in the hands of the communities that need them.
Comerica BusinessHQ: Where Small Businesses Come to Grow
Beyond co-working spaces and mentorship programs, Comerica BusinessHQ also features a content creation room equipped with a green screen and teleprompter, video conference rooms and business resources like free printing and high-speed internet.
For business owners like Crystal, Comerica BusinessHQ offers more than just a place to work — it provides the tools, mentorship and community that small businesses need to thrive.
Reflecting on her experience, Crystal says, "If you are a small business owner, I suggest you find your way to Comerica."
To learn more about CardiacFITT and Comerica BusinessHQ, watch Crystal’s recent interview on The Dallas Morning News.
