Choosing the right banking partner for business services is about more than just interest rates and lending options. Today's businesses need the financial flexibility to keep up in a global, highly digital economy that moves quickly. Organizations need banks that offer the support, services and flexibility required to drive and sustain growth. This often means building trust through a comprehensive service model blending customer service and traditional financial services.
Selecting the best bank for your needs requires a careful analysis of where you are as a business and the specific service offerings available. Five key issues you should explore include:
1. Online banking options
Organizations can't afford to sacrifice convenience and accessibility with their banking partners. As consumers move at the speed enabled by cloud, web and mobile apps, organizations must also manage their back-office systems with speed and efficiency. If you can only engage with your bank in person, you could find your business falling behind peers who can interact with their banks in more convenient ways.
In many cases, how you empower your employees to operate will trickle down to how those workers serve your customers. If your leaders spend time making unnecessary trips to the bank, then they'll be left with less time to put toward customer-focused initiatives.
2. Specialized advisory services
Most banks offer some basic advice on the best uses of different account and loan types, but the approach often focuses on providing enough details to push a customer to a decision. Businesses face varied demands depending on the specifics of their industry and nuances of the market at a given time. Look for a bank that will advise you on services and lending options that will foster growth. In particular, focus on identifying if any banks you are considering offer advisors with specialized knowledge for your industry to go along with general banking expertise.
3. Needs-based services
Product-focused business banking can prove problematic as companies try to make sense of what service offering makes the most sense for them without fully understanding how banking, insurance, wealth management and legal issues come together to impact their situation. Banks that offer needs-based services can help organizations understand the holistic circumstances around their financial services situation and make the best decisions possible. Ultimately, businesses should look for a bank that sets itself apart because it is ultimately standing out based on relationships and advice, not products and interest rates.
4. Service breadth
Advisory options for corporate banking customers are invaluable, but only if they are accompanied by flexible service models that give businesses a wide range of solutions from which to choose. Don't neglect the full breadth of services available from a banking partner, as businesses today are increasingly pulled in many directions at once. You may need to bolster growth in one part of your organization while becoming conservative in your investments elsewhere. Banks that can blend investment, lending and other corporate-focused services can be invaluable when you face such situations.
5. Global reach
Digital technologies are breaking down traditional boundaries between customers and businesses, including geographic issues. With customers able to learn about and interact with brands in new, more intuitive ways, and with import and export opportunities ever-expanding, organizations increasingly must be prepared to operate across national borders, managing customer interactions, employment, foreign currency risks and supply chain issues across the globe. Banks with dedicated international services can make it easier to transition to a global business model, even in small ways, as your company grows.
Get the most from business banking
Businesses need more than basic banking and lending. As the Leading Bank for Business1, Comerica Bank sets the standard for modern, sophisticated banking services that can empower organizations to sustain growth in a rapidly changing marketplace.