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The Business Playbook: Strategies for success in 2025

Smart moves, strong impact

Download Comerica's business playbook to equip yourself with expert strategies for navigating change and sustaining growth.

What's inside

This guide is crafted exclusively for business leaders looking to maximize their strategic planning and financial resilience. With expert insights and actionable strategies, you’ll be well-equipped to tackle the challenges of 2025.

Navigating economic uncertainty

Build contingency plans, manage risk, and maintain financial flexibility.

Managing inflationary pressures

Protect margins, control costs, and adapt pricing strategies.

Attracting and retaining top talent

Develop competitive benefits, flexible policies, and meaningful career pathways.

Harnessing digital transformation

Leverage e-commerce, automation, and data analytics to streamline workflows.

Meet our contributors

Industry experts share their insights on business strategy, financial planning, and leadership in an evolving market.

Wendy Bridges photo

Wendy Bridges
EVP, Executive Director
Corporate Affairs

Bio & Contact

Adam Drapinski photo

Adam Drapinski
SVP, Managing Director
Interest Rate Hedging

Bio & Contact

Juan Rodriguez photo

Juan C. Rodríguez
EVP, Chief Information Security Officer

Bio & Contact