Comerica Bank's Retail Customer Contact Centers ranked No. 1 for the first half of 2012, according to the latest benchmarking survey of O'Connor & Associates, a New Jersey-based research firm.
Comerica placed first in the survey for the seventh consecutive report. Comerica was the top scoring bank in six of the seven attributes including Customer Rapport, Customer Reception, Needs Identification, Product Knowledge, Cross Selling and Closing. Comerica agents led all banks in the survey in the Cross Selling attribute.
The O'Connor Industry Benchmark report monitors the sales proficiency of bank agents who accept incoming calls from prospective customers. The O’Connor evaluators pose inquiries into:
Opening a new checking account;
Opening a new CD or money market account
Inquiring about a personal loan.
The survey monitors 10 national and regional banks, including Comerica.
Comerica's Customer Contact Centers are committed to providing each customer and prospect with individualized service. Each interaction with the customer allows Customer Contact Center staff to further enhance Comerica's strong focus on relationships.
It is the mission of Comerica's Customer Contact Centers to assure that each customer or prospect's expectations are not only met, but that the experience is a truly personable and memorable one. This helps ensure that the Customer Contact Centers make a positive difference in the lives of each customer or prospect, while contributing to the growth and success of Comerica